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DMEF Robert B. Clarke Outstanding Educator Award
RECIPIENT: Edward C. Malthouse, Northwestern University
Recognizing outstanding contributions to education
Edward C. Malthouse |
The 2008 Robert B. Clarke Outstanding Educator Award will be presented to Dr. Edward C. Malthouse, Sills Professor of Integrated Marketing Communications at the Medill School at Northwestern University.
Dr. Malthouse is an expert in data mining, marketresearch, and media marketing. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions. The primary application areas of his models include marketing segmentation, targeting, and direct marketing.
Aside from being a prominent educator in the United States as well as around the globe, Malthouse has served as a consultant to numerous companies; has authored a variety of research papers, publications, and technical reports; and is the recipient of a wide range of honors, including 2004 Teacher of the Year (Integrated Marketing Communications Department) and DMEF's 1999 Best Paper of the Year Award. Last year, he received DMEF's Don Kuhn Fund Nonprofit Award. Currently, he serves as co-editor of the DMEF's Journal of Interactive Marketing®, a leading academic journal involving respected scholars in practical, applicable research in direct/interactive marketing.
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This award, presented at Sunday's Awards Luncheon, recognizes an academician's overall achievement in direct and interactive marketing education. It is based on an educator's record of teaching, writing, research, and speaking. Candidates teach full-time at a four-year college or university or graduate school. The Foundation's Board of Trustees determines the recipient. Awarded annually, this honor is named for the late Robert B. Clarke, CEO, Grolier, whose personal contribution endowed the DMEF Direct / Interactive Marketing Research Summit . |
Past Recipients:
2007 Dr. Peter S. Fader, University of Pennsylvania
2006 Dr. Venkatesh Shankar, Texas A&M University
2005 Dr. Lisa Spiller, Christopher Newport University
2004 Dr. Marjorie Kalter, New York University
2003 Dr. Russell Winer, New York University
2002 Dr. John Deighton, Harvard University
2001 Dr. James Peltier, University of Wisconsin - Whitewater
2000 Dr. Goutam Chakraborty, Oklahoma State University
1999 Dr. Joseph E. Phelps, The University of Alabama
1998 Dr. Denise Schoenbachler, Northern Illinois University
1997 Susan K. Jones, Ferris State University
1996 Dr. J. Steven Kelly, DePaul University
1995 Dr. Paul Wang, Northwestern University
1994 Dr. Richard Hamilton, University of Missouri - Kansas City
1993 Dr. Harold Teer, James Madison University
1992 Dr. Denny McCorkle, Southwest Missouri State University
1991 Dr. F. Robert Dwyer, University of Cincinnati
1990 Dr. Robert Blattberg, Northwestern University
1989 Dr. Don Schultz, Northwestern University
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