Co-Directors

Susan K. Jones

J. Steven Kelly

2007's first place case study was developed by Blodwen Tarter, (2nd from left) Golden Gate University and Sharmila Chatterjee (3rd from left) of Massachusetts Institute of Technology for Visa USA Debit Credit; tied for second place were Lisa Spiller, (not pictured) Christopher Newport University with Carol Scovotti, University of Wisconsin-Whitewater (far right) for Coldwell Banker, Martin Topol (far left) and Karen Berger (not pictured) of Pace University for Menu Foods.

Case Writers' Workshop

Saturday,10/11/08 12:45-4:15 p.m.
Las Vegas Hilton, Las Vegas, NV

Case Writers' Workshop Co-Directors:
J. Steven Kelly, Ph.D. DePaul University
Susan K. Jones, Ferris State University
Co-sponsored by Chicago Association of Direct Marketing Educational Foundation (CADMEF) and Direct Marketing Educational Foundation (DMEF).

At this annual event, 2008’s winning case writers will present their cases and discuss their case writing experience to encourage your participation.  Leading practitioners will also present real-world “case situations” to inspire case writers for the 2008-09 writing year. 

As a participant, you will have the opportunity to:

• Identify a case that intrigues you
• Find the right partner or partners to write with
• Prepare to get your case organized, outlined, written, approved, and considered for book publication
• Be mentored through the rough spots at any point while you’re working on your case
• Submit a case to potentially win 1st, 2nd or 3rd prize at the 2009 DMEF Direct/Interactive Marketing Research Summit and see your case published in several potential journals and/or the next IMC Handbook edition.

2008's winning case writers will be announced on Saturday, October 11 and receive their awards on Sunday, October 12 at a special Direct / Interactive Marketing Research Summit Awards Luncheon ceremony.

To participate, sign up for the Education Track and indicate your intention to attend the Case Writers’ Workshop by submitting your Registration Form, which can be found at:
http://www.the-dma.org/dmef/researchsummit/SummitRegForm.pdf

Susan K. Jones
Professor of Marketing
Ferris State University

Susan K. Jones
Ferris State University/The Callahan Group/Susan K. Jones & Associates
Professor of Marketing/Direct and Interactive Marketing Consultant
251 Plymouth SE
East Grand Rapids, MI  49506
Phone:  (616) 458-0305   Fax (call first): (616) 458-3701
sjones9200@aol.com or joness@ferris.edu